As many of you know, I just finished a 30 month stint working for a marketing agency based in Florida.  So I have some insight to the issues of branding and marketing in the 21st century.  One of the big trends in marketing and branding has been targeting "millenials"-- those born from around 1980 and later, who came of age and graduate high school right around the year 2000.  These folks are considered the "key demographic" for marketers now, and have supplanted "Generation X" as the goto generation.

But I wonder if marketers -- in their current brand strategies -- aren't starting to miss their mark.

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